SOCIAL ACTIVITY

Speaker of the workshop“Amazon Private Label. Insights & Fuckupsin cooperation with StartUp Braviloni, April 2019” at Kyiv National University of Trade and Economics. 

Member of the International Forum Innovation Market 2018, Kyiv.

Member of Kyiv iGaming Affiliate Conference 2018, Kyiv.

Member of the e-Commerce exhibition 2018, Kyiv.

Speaker of the national forum Trade Marketing in Ukraine 2015, Kyiv.

1.

EDUCATION

 

Incomplete Degree, Journalist 

National Aviation University, 2017                                                                          

Master of Science , Accounting and Auditing, Economics                                                           Khmelnytskyi National University, Khmelnytskyi, Khmelnytskyi region, 2008

2.

COURSES

Оnline course “Amazon PPC”, Pavel Hazanov, 2019 

   

Оnline course “Remarketing”, Yevheniy Nekoz, 2019 

   

Сourse “Development of a sustainable business concept” of a successful participation in the training by Kehrein  Unternehmensberatung, Best Practice Team Coaching, Wuppertal, Deutschland”, Kyiv National Economic University, Kyiv, 2019   

                 

Оnline Course “Marketing — a quick start” – “Universarium” platform (30 leading universities of the country (Lomonosov Moscow National University, Plyekhanov Russian Economic University, National Research Nuclear University of Moscow Engineering Physics Institute, Bauman Moscow National Technical University), 2019 

                                                  

Оnline practice course “Creating a SEO-listing and placing it in TOP through Amazon PPC”, Viktoria Shyrshova and Ilia Prusenko, 2018                                                               

Оnline course “Amazon SEO”, Yevheniy Nekoz, 2018                                                        

Course “Professional Copywriting 3.0”, School T-REX”, Kyiv, 2018                                                                                                                             Course “Systematization of Amazon Finance”, SalesHub”, Kyiv, 2018                                                                                                                 

Оnline Course “Facebook Advertising Campaign”, Zushi Pletnev, 2018                                                                                             

Оnline Course “Internet Media”, Taras Shevchenko National University”, Kyiv, 2017                                                                                  Course “Management Accounting and Budgeting”, Asinda LLC, Kyiv, 2012                                                                 

Course “English Language, Green Forest School”, Kyiv, 2010                                                                                                 

Course “Design”, Krasyliv District House Children and Youth”, Krasyliv, 2010

 

 

               

3.

LANGUAGES

Ukrainian: Native Language

Russian: Native Language

English: Advanced Reading and Writing

4.

PROJECT MANAGER                                                                       

Project: Launching the AZBO brand of electric skateboards, bicycles, and bikes in the US market and Amazon marketplace www.azboskateboards.com”, Kyiv, Ukraine. 

05.2019 – 10.2019

Creating the AZBO brand of electric skateboards, bicycles, and bikes with development in the US market.  

Launch and promotion of the AZBO brand on the Amazon marketplace.

Selection of communication channels for promotion (email marketing, Facebook, Instagram, YouTube, Amazon PPC, Influencer (American bloggers), Google AdWords).

Development and launch of an online store based on the Shopify platform. 

Development of creative marketing materials, product listings, product packaging, SEO copywriting, EBC (A+ content).

Work with contractors; writing technical specifications for copywriters, designers, photographers.

Product launch on Amazon USA: Playpen for Kids, Car decanter, Foot SPA, PU wheels, Electric Skateboard with Remote Control, Bikes, Remote Controller, Skateboard Protective Gear Set, Headlamp for Skateboards, Light for Bikes, Thor Horn Drinking Horn Mug, Whiskey Glasses, Whiskey Globe Decanter.

Analysis of product niches, competitors, target audience, and products on Amazon.

Control of product shipment and delivery from China to US fulfillment centers.

Negotiating with Chinese suppliers regarding product improvement, development of manuals, packaging, etc. 

Organization of marketing department operation and managing a team of 3 people.

PROJECT MANAGER “BUSINESS BUILDING ON AMAZON”                                                            

TENELEVEN LLC, Russia, www.teneleven.ru

12.2018 – 04.2019

  • Search and selection of niche for trading on Amazon.

  • Analysis and evaluation of financial and economic indicators of market volume and metrics of every niche on Amazon

  • Selection of Search Terms and KWs.

  • Analysis of competitors and customer reviews.

  • Development of investment budget for project realization.

CHIEF MARKETING OFFICER                                                

GNPTRADE GRUPP OÜ, e-Commerce (Amazon), Estonia

10.2017 – 10.2018

  • Development and realization of marketing promotion strategy of Braviloni ™ and QAQADU  

  • Selection of communication channels for promotion (email marketing, Facebook, Instagram, YouTube, Amazon PPC, Google AdWords, Deals).

  • Creating and managing the marketing budget.

  • Implementing a pricing policy.

  • Working with Amazon and Alibaba marketplaces.

  • Working under the Amazon FBA program.

  • Development of creative marketing materials, product listings, product packaging, SEO copywriting, EBC (A+ content).

  • Work with contractors; writing technical specifications for copywriters, designers, photographers.

  • Launch of Crib Sheets in the US and Canadian Amazon marketplaces.

  • Conducting marketing research of US and Chinese markets.

  • Analysis of product niches, competitors, target audience, and products on Amazon.

  • Development and implementation of Land Pages products.

  • Reinstatement of book keeping and managerial accounting. Creation of Balance Sheet, Income Statement, Cash Flow Statement reports.

  • Negotiating with Chinese suppliers about cooperation.

  • Organization of marketing department operation and managing a team of 3 people.

O-FOUNDER                                                                                

"PLUM" LIMITED LIABILITY COMPANY, Kyiv

01.2017 – 08.2017

  • Advertising activities, including production and placement of promotional products (audio, video, print advertising).

  • Providing advertising and printing services, conducting advertising campaigns, promotions, presentations.

  • Publishing and sale of advertising newsletters, directories, and catalogs, print media (printing).

  • Organization of marketing events.

CHIEF MARKETING OFFICER 

EVROTEK LTD, KYIV, www.evrotek.com

11.2015 – 11.2016

  • Created and implemented a brand strategy to introduce the Barvinok brand to 48 new markets around Western Ukraine.

  • Responsible for business strategy, marketing operations, identifying new market opportunities, market research, branding, and business development.

  • Responsible for UAH 54M acquisition marketing budget.

  • Managed social media, promotions, print, radio, out of home, mobile media, web.

  • Opened and re-branded chain of stores to effectively confront threats from key competitors.

  • Developed a set of metrics derived from raw company data to track improvements in organizational efficiency. 

  • Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.

  • Coordinated teams of design and implemented professionals to manage all project objectives.

  • Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.

  • Supervised marketing monthly metrics of customer acquisition data and campaign performance.

  • Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic, and sales.

  • Management of a team of 11 people and 119 supermarkets from 100 - 6000 square meters. m2.

TRADE MARKETING MANAGER                                                   

EVROTEK LTD, KYIV, www.evrotek.com

06.2013 – 10.2015

  • Launched trade marketing campaign collaboration with the supplier, which increased sales.

  • Participating in the launch of premium-level supermarket “Arsen”.

  • Analyzing KPIs of advertising campaigns.

  • Developed trade strategies.

  • Coordinated marketing activities in stores.

  • Developed national, channel-specific, market-specific, and account-specific trade marketing programs.

  • Served as a contact person between the marketing department, sales teams, and finance to ensure the achievement of sales and budget objectives.

MARKETING ANALYST MANAGER

EVROTEK LTD, KYIV, www.evrotek.com

04.2013 – 05.2013

  • Analyzed the market and market segmentation to aid in the identification of marketing opportunities.

  • Analyzed competitors to aid in the identification of market opportunities.

  • Analyzed provider marketing campaign performance and made recommendations for future strategies

  • Created all published materials including marketing campaign materials, company collateral, press releases, etc.

ACCOUNTANT                                                                                

ELDORADO LLC, Kyiv, www.eldorado.ua

12.2012 – 03.2013

  • Generated financial statements and facilitated account closing procedures each month.

  • Analyzed monthly balance sheet accounts for corporate reporting.

  • Generated and submitted invoices based upon the financial schedule.

  • Suggested budgetary changes to increase company profits.

  • Generated reports detailing various metrics and account information.

  • Completed daily accounting tasks such as tracking funds, preparing deposits and reconciling accounts.

  • Prepared documents, reports, and presentations using advanced software proficiencies.

SENIOR DOCUMENT SPECIALIST

EVROTEK LTD, KYIV, www.evrotek.com

07.2010 – 11.2012

  • Managed and controlled cash flow of the company.

  • Formed a payment schedule and cash flow statements.

  • Controlled and analyzed calculations of purveyors.

  • Created bills, contracts, policies, invoices, and checks.

  • Collaborated with banks.

© 2018 COPYRIGHT Yuliia Arshenyuk

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